SEO – What Is Search Engine Optimization?

SEO – What Is Search Engine Optimization?

SEO means “Search engine optimization.” In simple words, SEO means the process of optimizing your website whenever people search in Google, Microsoft Bing, and other search engines:

  • You sell the products you sell.
  • Services are provided by euro.
  • Information about topics you have deep expertise and/or experience in.

The better visibility your pages have in search results, the more likely you’ll find and click on it. Ultimately, search engine optimization aims to help attract website visitors who will become customers, clients or audience that keep coming back.

What you’ll learn in this guide:

  • How SEO differs from SEM and PPC
  • Why SEO is so important
  • Types and Features of SEO
  • How does SEO work?
  • Learn how to SEO

How SEO differs from SEM and PPC?

SEM and PPC are two other common terms that you will read a lot about here on Search Engine Land and hear in search marketing mass.

Read on to learn more about these two terms and how they relate to SEO..


SEM means search engine marketing – or, as it’s more commonly known, search marketing.

Search marketing is a type of digital marketing. It’s an umbrella term for the combination of SEO and PPC activities aimed at driving traffic through organic search and payment search.

Simply put, search marketing is the process of gaining traffic and visibility from search engines through paid and unpaid efforts.

So how is SEO and SEM different? Technically they’re no different – SEO is only half of SEM:

  • SEO = Driving organic traffic from Search Engines.
  • SEM = organic driving and traffic payment through search engines.

Now, this is where things get a little messy.

Today, a lot of people use SEM with PPC (which we’ll talk about in the next episode).

The idea seems to undermine SEO. However, SEO is marketing, just like PPC is marketing.

Here’s the best way to think about SEO and SEM:

Just imagine that SEM is a coin. SEO is just one side of the coin. PPC is on the flip side.



PPC stands for Pay Per Click – A type of digital marketing where advertisers are charged for every click on an ad.

Basically, advertisers bid on specific desired words or phrases for which they want their ads to appear in search engine results. When a user searches for one of these sought-after words or phrases, the advertiser’s advertisement will add to higher results.

So, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the payment side.

Another key point: It’s important to never think about “SEO vs. PPC” (ie, which is better) because these are complementary channels. It’s not a question of either – as long as your budget allows it (always choose both).

As we’ve mentioned before, the terms SEM and PPC work hand in hand with each other within the industry..

However, this is not the case on search engine land..

Whenever we mention “SEM,” it must be because we’re referring to both SEO and PPC (paid search).

If you’re interested in the history behind why “SEM” stands for “PPC” removing SEO, you can dig deeper into these articles:

  • How Wikipedia turned PPC/payment search into SEM
  • Does SEM = SEO + CPC still include?

Why is SEO important?

SEO is a critical marketing channel. First, and foremost: Organic Search provides 53% of all website traffic.

This is a major reason why the global SEO industry is projected to reach an astonishing $122.11 billion by 2028.. SEO drives real business results for brands, businesses, and organizations of all sizes.

Whenever people want to go somewhere, do something, seek information, research or product/service – their journey usually starts with a search.

But today, the search is unbelievably scattered. Users can search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g. YouTube, TikTok) or retailer websites (e.g.) Amazon.

In fact, 61% of American online shoppers begin searching for their products on Amazon, compared to 49% that start on a search engine like Google. Take note from the same research:

  • Start 32% off at Walmart dot com.
  • Get started on 20% YouTube.
  • Start 19% on Facebook.
  • 11% start on tik tok.

Trillions of searches are taken every year. Search is often the primary source of traffic for websites, which is why it’s essential to be “search engine friendly” on any platform where people can find your brand or business.

This means that improving your visibility, and ranking higher in search results than your competition, can positively affect your bottom line,

SEO is also incredibly important because search engine result pages (or SERPs) are extremely competitive – filled with search features (and PPC ads). Features of the services include:

  • Knowledge Panel.
  • Featured Snippet.
  • Maps.
  • Pictures.
  • Videos.
  • Stories from above (News).
  • People should also ask.
  • carousels.

Another reason SEO is crucial for brands and businesses: Unlike other marketing channels, good SEO work is sustainable. When the payment drive ends, so is the traffic. Traffic from social media is incredible at its best – and a portion of what once was.

SEO is the foundation of comprehensive marketing, where your company is more important than anything else.

Once you understand what your customers want, you can apply that knowledge to yourself:

  • Campaigns ( paid and organic ).
  • Content of the website.
  • Features of social media.

SEO is a channel that drives the traffic by which you need to achieve key business goals (like, conversions, visits, sales). Trust – also creating a website that’s well-known is usually considered authentic or reliable, are key factors Google wants to replace with better ratings.

Types of SEO

There are three types of SEO:

  • Technical SEO: Improving the Technical Aspects of a Website.
  • On-Site SEO: Improving the content on a website for users and search engines.
  • Offsite SEO: Creating brand assets (e.g., people, logos, values, vision, slogans, catchfresh, color) and doing things that ultimately increase brand awareness and recognition (i.e., your expertise, authority and confidence) and demand generation The manifestation and the rise of.

You retain 100% control over content and technical correction. This is not always true off-site (you can’t control links to other sites or if the platform you rely on closing ends or making any major changes), but these activities still succeed SEO is an important part of the trinity.

Imagine SEO as a sports team. – To win, you need both a strong offense and defense and you need fans (a.k.a., audience). Think of your defense, content correction as your offense, and off-site correction as ways to attract, engage, and retain a loyal fan base.

Technical correction

Improving the technical elements of a website is critical and fundamental to SEO success.


It all starts with architecture – building a website that can be rang and sorted via search engines. As Google trend analyst Gary Ellis, once put it in Reddit MA: “Make a result of this death site.”


You want to make it easier for search engines to discover and access all the content on your pages (ie text, photos, videos). What technical factors matter here: URL structure, navigation, internal connections and more.


Experience is also an important element of technical correction. Search Engines emphasize the importance of pages that load fast and provide a good user experience. Avoid basic web vitals, mobile friendliness and usage, elements like HTTPS, and technical SEO that interfere in all matters.


Another department of technical correction is Structural Statistics (a.k.a., Schema). Adding this code to your website can help search engines better understand your content and enhance your appearance in search results.

In addition, web hosting services, CMS Content Management System <TAG1) and site security all play a role in SEO.

Content correction

In SEO, your content needs to be optimized for two core audiences: people and search engines. What this means is that you’ll improve the content your audience sees (what’s on Page) as well as search engine (code).

When making content better for people, you should ensure this:

  • Solves relevant topics with which you have experience or expertise.
  • Wanted contains words that people will use to find content.
  • Unique or original.
  • Contains accurate information, up to date.
  • Multimedia consists of (such as pictures, videos).

Worth a read – created to make it easy for people to understand the information shared: use subheadings, paragraph length, bold headings/headings, order/unconnected lists, read level, etc. ).

For search engines, here are some key content factors for optimizing:

  • Caption tag
  • Meta detail
  • Header tags ( H1- H6)
  • ALT image of text
  • Open Graph and Twitter Cards Meta Data

Correction of off site

There are a lot of activities that may not be strictly “SEO”, but indirect engagement can help SEO success.

Link building (the process of obtaining a link from a website) is the activity associated with off-site SEO. There can be many benefits (e.g., rankings, traffic) from relevant, authentic, reliable websites to your website From getting diverse links that indicate. Link quality is the quantity of beating links – and a large amount of quality links is the goal.

There are several ways to promote your website that are consistent with SEO efforts. These include:

  • Brand Building and Brand Marketing: Techniques Designed to Promote Identity and Reputation.
  • PR: Public relations techniques designed to obtain links given in an institutionalized manner.
  • Content Marketing: Some popular forms include videos, ebooks, research studies, guesting on podcasts (or other podcasts) and guest posting (or guest blogging).
  • Social Media Marketing and Correction: Claim your brand’s handle on any and all relevant platforms, optimize it entirely and share relevant content.
  • Listing Management: Claiming, verifying, and editing information on any platform where information about your company or website can be entered and found by researchers (e.g., directories, review sites, Wicks).
  • Ratings and Reviews: Obtaining them, Monitoring them and Responding to them.

Usually, when talking off-site, you are talking about activities that will not directly impact your ability to categorize purely from a technical perspective.

However, once again, your brand is more important than anything else. You want your brand to be anywhere people can find you. Thus, some people have tried to rebrand “Search Engine Correction” so that it actually means “Search Experience Correction” or “Correction Everywhere.”

SEO Features

There are some subgenies in search engine optimization. Each of these particular areas is different from “regular SEO” in its own style, typically requiring additional tricks and presents different challenges.

Five such SEO features include:

  • Ecommerce SEO: Additional SEO elements include category pages, product pages, aspect navigation, internal contact structures, product images, product reviews, scheme and more.
  • Enterprise SEO: This is massive SEO. Typically this means a website (or multiple websites/deals/brands) with 1 million+ pages – or this could be based on the size of the organization (usually one that receives millions or billions of products each year) Let’s do it ). Enterprise usually also means delays in efforts to bring SEO changes by a giant team, as well as the involvement of multiple stakeholders.
  • International SEO: It’s global SEO for international businesses – doing SEO for multidisciplinary or multilingual websites – and ideal for international search engines like Bidu or Naver.
  • Local SEO: Here, the aim is to improve website websites for visibility in local organic search engine results by, among others, managing reviews and business listings.
  • News SEO: With news, speed is of the utmost importance – especially making sure you quickly enter Google’s index and appear on places like Google Discover, Google Top Stories and Google News. Need to understand the best methods for paywalls, section pages, news related statistics and more.

How does SEO work ?

If you found this page via Google search, you probably searched Google for [What is] or [SEo].

This guide has been published on Search Engine Land, an authentic website that covers all SEO changes since SEO (huge skill and experience in title 2006).

Originally published in 2010, our “SEO” page gained 324,203 links.

Literally, these factors (and others) have helped this guide earn a good reputation with search engines, which has helped it rank at Number 1 over the years. It’s packed with cues that show it’s authentic and reliable – and therefore deserves to be ranked when looking for SEO.
But let’s look at SEO on a more broad scale. Overall, SEO really works through a combination of this:

  • People: The person or team responsible for working or ensuring that strategic, strategic and operational SEO tasks are completed.
  • Action: Steps taken to make work more efficient.
  • Technology: Platforms and tools used.
  • Activities: final products, or output.

Then Joe is a high level look at the elements of important knowledge and practice.